eurekapd Chapter 713: Flash is digging his own grave, is someone ready to take off?
Chapter 713: Flash is digging his own grave, is someone ready to take off?
After the development method and responsible personnel were determined, some detailed issues were discussed.
The live broadcast section is okay.
As He Ting said, live streaming and short videos have a lot of overlap.
And now there are many live streaming platforms.
With the experience you already have and by learning some development models from others, there will basically be no problem.
What deserves further discussion is, of course, the e-commerce sector.
In addition to Yang Zheng
Others really don’t have much idea about how short video platforms can expand their e-commerce business.
After all, there is no reference at all, and Flash Sound is considered a "first".
And in this matter.
Yang Zheng couldn't possibly wait for them to discuss and research it slowly.
Because this is not something that can be figured out in a day or two.
It may not even take one or two months to fully understand it.
So he directly expressed some of his own ideas.
The first is to promote products through short videos.
This is a feature that will be launched soon.
Just open a channel that can hang the Huoduoduo link.
Then there is the personal store function.
This is a little more troublesome.
It’s not that it’s troublesome to enable this feature.
But it will be very troublesome to activate the conditions for this function and the subsequent management.
Surely not everyone can open it, and not everyone can put anything on the shelves, right?
So Shanyin is short of people now.
Once the personal store function is launched, it means that there is another e-commerce platform to operate.
That's why we need to go to Chuzhou and use Huoduoduo's resources to develop.
Otherwise, if you want to wait until Shanyin is able to operate on its own, it will take at least three to five months.
Finally, there is one most important function - an intermediary system that helps short video bloggers and brands connect with business orders.
Strictly speaking, this is an advertising business, not an e-commerce business.
But when these related businesses are just starting out, there is no need to divide them so clearly.
Otherwise it’s still… a personnel issue.
Where does Shanyin get so many people to divide the business into such fine details?
We can only observe and develop as we go along.
Five days in a row.
After all the details were finalized and He Ting and Zhou Yi handed over their work.
The two of them each brought some people and went to Modu and Chuzhou respectively.
During this period, Huoduoduo COO Su Xiang came to Jiangcheng to discuss the cooperation between Huoduoduo and Shanyin.
Although both companies are under the control of Yang Zheng.
But one thing is one thing, even brothers have to settle accounts clearly.
Some things that need to be distinguished must definitely be distinguished.
After all, Shanyin is wholly owned by Yang Zheng.
But he only owns a 35% stake in Huoduoduo.
Shanyin allows short video bloggers to directly post links to Huoduoduo.
This not only helped Huoduoduo with traffic and promotion, but also directly helped increase sales.
This can't be done in vain, right?
The cost of promotion and traffic generation, and the commission from sales through the Shanyin channel.
Everything needs to be discussed.
Huoduoduo provides Shanyin e-commerce with relevant personnel, resources and technical support.
Of course, it’s not easy to get something for free.
It seems like a good deal.
But the four major venture capital institutions want to invest in Shanyin based on this reason.
How will Yang Zheng respond then?
Therefore, even if they are his own "sons", he has to treat business as business.
The two beautiful CEOs, Su Xiang and Zhou Wei, confronted each other for three full days before they finally came to an agreement on a series of issues.
Although they were discussing serious matters during the day, Yang Zheng avoided involvement.
But he definitely played a role in this - the two CEOs were also talking in the evening with his mediation.
After everything was settled.
Yang Zheng has never left Jiangcheng and has actually been working for a period of time.
Otherwise, Shanyin would have expanded so many businesses directly.
Zhou Wei couldn't handle it all by herself.
And it’s like the e-commerce business.
He also watched it himself, and felt relieved.
11 month 24 number.
on Monday.
That day, Zhu Weijia reported to Yang Zheng:
When publishing short videos, the function of attaching a Huoduoduo shopping link has been completed and can be launched at any time.
Make use of the product promotion function of other platform channels.
For Flash Sound, this can only be regarded as a testing function.
So Yang Zheng didn't ask too much and just asked them to go online directly tomorrow.
So at 6 o'clock in the morning on November 25th.
After a small update of Flash Sound.
Without many people knowing, the short video sales function was enabled.
Since it is a test, it is considered an internal test function.
Therefore, the conditions for using this function are quite strict - the number of fans must exceed 10.
There must be no restrictions.
Otherwise, when people post short videos, they will put a shopping link and advertise at the same time.
It will definitely affect the experience of users who watch short videos.
Yang Zheng has verified this personally.
The short video function he embedded in Huoduoduo at that time was immediately unpopular, mainly because it was filled with advertisements.
Of course he wouldn't make the same mistake twice.
But despite the conditions.
However, the function of short videos to sell products still has a significant impact.
Just half a day.
That is in the afternoon.
A large number of short videos with advertisements, or even directly advertising short videos, have emerged.
There is no way, money and silk move people's hearts.
Can have a direct source of income.
There are really not many people who are willing to give up.
By 4: p.m.
A topic with the same meaning directly appeared on the hot search list of Shanyin and Gebikuaishou.
The Flash Sound side is: Flash Sound is digging its own grave, someone is ready to take off
The Block Hand side is: Douyin is committing suicide, and Block Hand will definitely dominate the short video field
The topic content is naturally about the angry criticism of Shanyin for launching the short video sales function.
It is said that this has led to many bloggers not shooting videos properly, but instead posting shopping links to make money.
If this continues, it will inevitably lead to user loss because no one likes to watch ads.
The ultimate beneficiary will definitely be a certain hand that directly competes with Shanyin.
I also advise someone not to follow Shanyin and not to pursue short-term interests in a short-sighted way.
For an Internet platform, the only way to have a future is to retain users!
Anyway, what he said was reasonable and well-founded, and it seemed to be true.
On Shanyin's side, it received more than 300 million likes in just over two hours.
It can be seen that netizens also agree with this.
But don’t talk about Yang Zheng.
Even Zhou Wei just chuckled and shook her head.
The one who is truly short-sighted is actually the blogger who brought up this topic.
For an Internet platform, the only way to have a future is to retain users.
But how can a company have a future?
Profit, make money.
And let partners make money too.
Countless examples have proved one thing - generating electricity for love cannot last long.
The short video field is just emerging now.
These bloggers can also find ways to improve the quality of their videos for various reasons.
But if there is no benefit.
How long can they last?
Don't try to make these bloggers profitable and let them roll up their sleeves.
It is only a matter of time before the quality of the content they update declines.
The decline in content quality and the loss of platform users are only natural.
In the short term, the launch of the short video sales function by Shanyin will indeed cause user resentment and lead to user loss.
It's an act of digging one's own grave.
But money is not that easy to make.
Wait for those bloggers who shoot commercials to find out.
Shooting this kind of short advertising video not only fails to make money, but also leads to traffic loss.
They will naturally adjust and optimize themselves to improve the quality of video content.
and so.
Only those with a truly long-term vision can see it.
Shanyin is not digging its own grave, but optimizing and improving.