eurekapd Chapter 496: Sudden Change
Chapter 496: Sudden Change
In just a few days, the "mixed loading of oil tankers" incident quickly fermented, attracting widespread attention and heated discussion!
After the incident was exposed, Southern Grain and Oil Group immediately issued a statement to refute the rumors, but it was obviously too late.
At this point, public opinion has already formed and the public's trust in them has dropped to freezing point.
At the same time, the market sales of Southeast Asian edible oil giant "Fia Group" have increased significantly!
However, the most eye-catching is the edible oil group that has just entered the domestic market of the island country in recent years - "Lichuan Grain and Oil Group"!
This company has risen at an astonishing speed and has become a dark horse in the market.
"Lichuan Edible Oil", an edible oil brand under Lichuan Grain and Oil Group, has a very rich product line, covering various varieties such as peanut oil, soybean oil, rapeseed oil, etc., to meet the needs of different consumers.
Not only that, they have also successfully captured market share in various high, medium and low-end markets, demonstrating strong competitiveness.
What is more worth mentioning is that Lichuan edible oil has always been focusing on food safety.
With the slogan of "safe oil, reliable oil", they have already established a firm foothold in the high-end market.
Now, with the momentum of the "mixed loading of oil tankers" incident, the company is doing just fine, with sales rising steadily.
Now, taking advantage of the "tank trucks mixed with edible oil" incident, it is rapidly gaining momentum in the mid- and low-end markets!
Overnight, all major supermarkets and grain and oil stores have put the island country's "Lichuan cooking oil" on the shelves! This speed is so fast that it is jaw-dropping!
At the same time, other domestic edible oil brands also felt tremendous pressure, but they did not sit idly by.
Among them, "Fuji Cooking Oil" responded quickly and began to comprehensively layout the market. Seeing this, other brands also followed suit and joined this fierce competition.
However, just when the domestic edible oil industry was booming, a sudden storm hit again!
Two shocking news were exposed: Two large domestic edible oil brands were found to have seriously exceeded the "plasticizer" content in their edible oils!
This news came like a bolt from the blue, instantly triggering a crisis of confidence among consumers in domestic edible oil brands.
For a time, public opinion was in an uproar and consumers began to doubt the safety of domestic cooking oil.
People who originally had confidence in domestic cooking oil began to waver, and consumers who had already purchased these brand products fell into panic.
This sudden change threw the entire domestic edible oil market into chaos and seriously affected the reputation of various brands.
"Is there any domestic cooking oil that we can eat with confidence?" one netizen lamented!
"No way, has food safety become this dangerous?" another netizen replied in surprise.
"I told you long ago that it has to be a foreign product. Their food requirements are very strict and this kind of thing will never happen!"
"Come on, they are all the same. Do you think foreign cooking oils can be any better?" one netizen retorted disdainfully.
"What you said is not right. At least foreigners will not be so cruel as to mix cooking oil and gasoline, letting you drink peanut oil in one gulp and 92 gasoline in another..." some netizens joked.
"Haha, you're really humorous, but it's also true that if this were true, it would be fatal!"
"Yes, I still hope that the country can strengthen its supervision of food safety so that ordinary people can eat with peace of mind."
"Alas, in today's society, anything can happen. It's really worrying!"
"..."
For a moment, the entire online world seemed to explode, with all kinds of voices rising one after another and endless debates!
Major offline domestic edible oil brands suffered heavy losses, with sales plummeting, like a high-rise building collapsing in an instant!
What's worse, some extreme consumers have lost trust in all edible oil brands at home and abroad, and have chosen to kill pigs, cut meat, and make lard for consumption.
This behavior has led to an extremely hot pork market in various places, especially the fatty pork used to make lard, which is in short supply and the price has soared!
At the same time, some people have turned their attention to foreign brands of cooking oil.
They feel that the quality of domestic edible oil is worrying, while imported products can at least guarantee a certain degree of safety.
As a result, the sales of foreign edible oil brands have risen rapidly, among which the island country's "Lichuan edible oil" is the most prominent.
Taking advantage of this trend, the brand launched an extensive advertising campaign and successfully established the image of "safe cooking oil" in the minds of consumers.
In this way, "Lichuan Edible Oil" became one of the very few edible oil companies that was able to make a comeback in this turmoil and increase its sales against the trend!