eurekapd Chapter 397
Chapter 397
OG Data is a big data company specializing in collecting and researching domestic business markets, among which the celebrity business list is a very important part of its data model.
Based on multi-dimensional quantitative indicators and industry evaluation models, we comprehensively calculate the influence of multiple dynamic factors for each artist, including film and television works, album sales, commercial endorsements, traffic monetization, and online hot searches, to derive an influence index.
The maximum score for each factor index is 1. The closer it is to this value, the higher the artist's popularity, fame, and influence in this field.
This data is updated every month.
However, the list that is free to the public is an abridged version, and the one for major brands and marketing companies is the detailed and complete version.
Lu Qingfeng is a newcomer to this list. He was first included in it in November, the second month after the broadcast of "Sound of Love".
But at that time, he didn't have any endorsements and only scored in a few factors.
After getting my first endorsement of the YO mobile phone in December, I was able to have a relatively complete evaluation of the data information released in January.
That is the report in his hand.
This was the first time Lu Qingfeng had heard of this thing, and it was Zhu Zhichang who showed it to him.
The agent pointed to his name, which was ranked nineteenth in the report, with a red arrow behind it, indicating an upward trend.
"Compared to last month, your ranking has increased significantly by forty-two places."
Lu Qingfeng clicked on it to see the detailed analysis.
Film and television works: 1. The work "Fox Heart", an online movie. The artist starred in this movie as a role actor. Because of his ancient costume appearance, it caused heated discussions on the Internet after the release. It was once on the hot search and attracted 125% of the traffic for the work, far exceeding the quality of the movie itself.
The assessment impact level is: special.
(Note: The sample size is too small, so this score is not universal and is for reference only.)
Lu Qingfeng knew this. This happened when he graduated from high school and went on a trip to Rongcheng with Liu Xin and others during the summer vacation.
Zhu Zhichang was also present at the time.
Later, after the movie was released online, he still didn't watch it.
The sudden triggering of his memory made him want to find it and take a look.
Continue to the next item.
Album sales.
This can be viewed separately from the previous item, one represents actors and the other represents singers.
0.8 points. The artist has not released a music album yet, but judging from the works released so far and the expectations of the audience in market research, the sales expectations for this artist's music album are extremely high.
Therefore, a high score is given, but since it has not yet been officially released, the score is a conservative estimate.
Next, it is also important commercial endorsements.
0.9 points. Before the artist endorsed the YO mobile phone, the brand encountered a crisis and the market generally lowered the initial sales data. Because the artist created an advertising song for the brand that fits the product positioning, and the artist's own good image restored the public's impression of the brand, the initial sales did not show a significant decline.
And as the advertising songs that are memorable for the machines are spread to a wider range of people, the brand awareness becomes more and more popular.
Assessment impact level: Special.
(Note: As of the release of the new list, this artist has demonstrated extraordinary sales potential in the fashion industry. Clothing brands have seen significant increases in store traffic and sales after featuring this artist. We recommend paying close attention.)
Below this item, there are various professional data tables and bar charts, which provide a more detailed analysis of Lu Qingfeng's commercial monetization capabilities.
The latter few data are lower than the former ones, especially in terms of online hot searches.
Compared to many celebrities whose airport Reuters photos will become trending searches several times a day, Lu Qingfeng is much worse in this regard.
The combined score of more than a dozen factors is 0.82.
Finally, there is a summary.
(Since his debut, this artist has maintained an excellent image and outstanding talent. He has loyal fans and a very positive impression among passers-by. He is currently on the rise in popularity and is a very high-quality commercial partner. We recommend paying close attention to him.)
Lu Qingfeng felt that the person who wrote this report had great vision.
He also roughly looked through the reports of other artists, and among them was Liu Qianya, who he was very familiar with. She was not ranked first, but unexpectedly ranked fifth.
Those ranked at the top are mainly actors and singers.
"OG data is still authoritative in China. Brands and marketing companies, when choosing spokespeople, cannot understand every aspect of a celebrity themselves, so they always use their reports as a reference."
"Once this month's report comes out, many companies will actively approach us for business cooperation."
Zhu Zhichang said with a smile.
Lu Qingfeng nodded.
"Brother Zhu, please take good care of the endorsement contract."
In the commercial age, with traffic and popularity, athletes are entering the endorsement market. A normal first-line artist in the entertainment industry often has more than ten brand endorsements.
Of course, more endorsements are not necessarily better.
Because of the deep binding, brands and artists have a relationship in which they prosper and suffer together.
If there is a problem on either side, it will affect the other side.
Therefore, Lu Qingfeng is very cautious when it comes to endorsements and will also propose some additional terms, which is also his right.
"Of course."
Zhu Zhichang smiled and nodded.
……
It will take some time for commercial endorsements to develop, and it’s not like the threshold for studios will be lowered by brands all of a sudden just because of the outstanding results.
There was no immediate progress in this area, but there were gratifying results in music.
On January 21st, it was another snowy day, and the two songs "Starry Sky" and "Stay with Me" were released on the Penguin Music platform.
The first 30 seconds of both pieces of music are free to listen to, and the rest is free for VIPs.
Unlike the past when music mainly relied on buying physical albums, there are now various ways to make money from music works. The most common one is that VIP users will give the creators a certain amount of commission when they listen to songs and download them.
Then there is advertising revenue, copyright distribution income, and virtual gift giving.
Lu Qingfeng's two songs follow this pattern.
On the first day of the launch, Penguin Music also gave a lot of recommendation positions, including homepage banners and pop-up advertising positions. Combined with the early warm-up, the two pure music works received a lot of attention at the beginning of their launch.
The moment it went online at 8 o'clock, comprehensive data such as complete playback, downloads, comments, likes, and collections began to rise exponentially.
【Finally I waited for you, luckily I didn’t give up. 】
It's been almost five months since I first heard "Starry Sky," and now I've finally heard the official version. It's been tough. As a ten-year fan, I came here specifically to show my support.
[The launch was perfectly timed, with even snowfall adding to the atmosphere.]
[I haven't used this app to listen to music for a long time, so I downloaded it again for Xiaolu and activated the VIP account.]
[I like "Starry Sky", the new song is also very good, it's on repeat...]
……