Reborn and married in a swapped marriage, my aloof husband is too ruthless.

Chapter 121 A New Chapter in Business: Xin'an Sets Sail Again



Chapter 121 A New Chapter in Business: Xin'an Sets Sail Again

What Su Jinxin wanted was naturally a bigger stage.

Her success in international trade brought her a taste of sweetness and also opened her eyes to a wider world.

She set her sights on the untapped entertainment industry of Dayong – theaters, amusement parks, and even the more daring “shadow plays”.

These things, which she had taken for granted in her previous life, were unheard of in this era.

"Your Highness, I want you to build me a large amusement park!" Su Jinxin nestled in Yan Cheng'an's arms, her tone coquettish yet carrying an undeniable firmness.

Yan Cheng'an affectionately ruffled her hair: "Okay, as long as Xin'er likes it, let alone one amusement park, ten are fine too." He had long been used to Su Jinxin's occasional "novelties," from initial shock to now taking it for granted, he even began to look forward to what surprises she could bring.

However, Su Jinxin's plan was met with strong resistance from local conservative forces as soon as it was proposed.

These seasoned veterans, who have been entrenched in traditional industries for many years, sensed the crisis.

"This Su family has an insatiable appetite! They even want to steal our rice bowl!" In the teahouse, several merchants gathered together, their faces grim.

"Absolutely! What kind of amusement park is that? It's a money-devouring monster! How will small businesses survive then?"

"I heard she's going to make some kind of 'movie,' showing moving images? That's utterly absurd! I think she's gone mad!"

Rumors spread rapidly like a virus, embellishing and exaggerating, portraying Su Jinxin as a greedy business tycoon who attempted to monopolize everything.

Many small businesses that originally intended to cooperate with Su Jinxin have backed out.

Su Jinxin's new plan ran into trouble from the very beginning.

She sat in her study, holding the latest market research report, her brow furrowed.

Yan Cheng'an walked behind her and gently put his arm around her shoulder.

"Xin'er, don't worry, everything will be alright."

Su Jinxin shook her head, a meaningful smile playing on her lips: "Your Highness, this time, I don't want a head-on confrontation..." She paused, a sly glint in her eyes, "...I want to play a bigger game..."

Instead of confronting her head-on as usual, Su Jinxin resorted to "softening her strength with gentleness".

She extended a wide invitation to all businessmen interested in emerging industries to participate in a unique business seminar, ostensibly to "discuss a new chapter in the prosperous era of the Great Yong."

Those seasoned veterans scoffed, thinking Su Jinxin was at her wit's end, making a last-ditch effort, so they gladly accepted the invitation, ready to see her make a fool of herself.

At the seminar, Su Jinxin, dressed in a gorgeous gown, exuded confidence and charisma.

Instead of giving a lengthy explanation of what amusement parks and cinemas are, she directly presented a figure that left everyone speechless—the potential market size and profits.

Using her business knowledge accumulated in her previous life, combined with the actual situation in Dayong, she analyzed the prospects of the new business field in a very logical and reasonable way.

The terms "experience economy," "cultural export," and "industrial chain integration" left the group of old fogies completely bewildered.

Small business owners who initially viewed the situation with a detached, spectator mentality have begun to seriously consider it.

After all, who would turn down money?

The conservatives couldn't sit still any longer.

They originally thought Su Jinxin would humbly beg for peace, but they didn't expect her to pull a fast one and directly turn their "mass base" against them.

A burly businessman slammed his hand on the table, stood up, pointed at Su Jinxin's nose, and shouted, "Spreading rumors! All of this is just castles in the air; it's completely unrealistic!"

Su Jinxin smiled slightly and calmly countered, "Boss, you say my plan is unrealistic, do you have any evidence?" She glanced around, her eyes sharp. "You are all business people, you must all understand the principle of 'seeing is believing.' Instead of arguing here, how about..." She paused deliberately, a mysterious smile playing on her lips, "How about we make a bet?"

The word "bet" that Su Jinxin threw out was like a stone thrown into a calm lake, instantly creating ripples.

The crowd buzzed with discussion, speculating about her true intentions.

Su Jinxin didn't keep anyone in suspense and directly revealed her trump card—to establish a pilot project called "Da Yong Sheng Shi Fang" in the suburbs, which integrates entertainment, dining, and shopping.

This is not just a simple amusement park. Su Jinxin cleverly incorporates traditional commercial elements into it. For example, she sets up shops selling traditional handicrafts in the market, collaborates with famous local restaurants to launch specialty foods, and even plans to collaborate with some opera troupes to create theatrical performances with unique Dayong characteristics.

This "indirect approach" is truly ingenious!

Those businessmen who were originally hesitant were moved when they saw that Su Jinxin was so sincere and that the project was not completely outside their familiar fields.

Some of the bolder ones even expressed their willingness to invest on the spot.

Seeing that Su Jinxin was about to successfully "win people's hearts", the conservatives couldn't sit still.

They realized that if they didn't take action soon, their positions would be in jeopardy.

So they began to spread rumors that Su Jinxin's project was "heretical" and would corrupt the atmosphere of Dayong.

They even bribed some thugs to harass the businessmen who had already invested, trying to discourage them from investing.

Suddenly, a sense of unease arose, and Su Jinxin's new project seemed like a lone boat adrift on a stormy sea.

In the stillness of the night, Su Jinxin stood by the window, gazing at the flickering lights in the distance, her brows furrowed.

She has been under tremendous pressure lately, and even though she is usually strong, she inevitably feels physically and mentally exhausted.

A warm, large hand gently covered her hand.

Yan Cheng'an appeared behind her without her noticing and gently embraced her.

"Xin'er, don't worry, everything will be alright."

Su Jinxin leaned against his chest, feeling the warmth and strength emanating from him.

"Cheng'an, thank you for always being by my side."

"Silly girl, we are husband and wife, we should weather the storms together." Yan Cheng'an gently stroked her hair. "No matter what happens, I will be with you and face it together."

Su Jinxin raised her head and looked into his deep eyes, her heart filled with gratitude and love.

She knew that no matter how bumpy the road ahead might be, as long as he was there, she would have the courage to keep going.

“Cheng’an…” Su Jinxin hesitated before speaking.

"What's wrong?" Yan Chengan asked gently.

“I…” Su Jinxin bit her lip, “I always felt that things weren’t that simple…”

Yan Cheng'an smiled slightly and hugged her even tighter.

"Xin'er, don't be afraid. We'll deal with whatever comes our way."

Suddenly, a series of urgent knocks shattered the tranquility of the night...

The knocking was rapid and drum-like, breaking the quiet atmosphere inside the house.

Su Jinxin and Yan Chengan exchanged a glance, a sense of unease rising in both of their hearts.

"Come in!" Yan Chengan said in a deep voice.

The door opened with a knock, and the butler rushed in, looking flustered. "Master, Madam, something terrible has happened! Something's happened at Shengshifang!"

Su Jinxin's heart tightened. "What happened?"

The butler, breathless, said, "Someone...someone is setting fire to Shengshifang!"

Su Jinxin and Yan Chengan's expressions changed drastically. It was clear that someone was deliberately trying to ruin her plans!

Su Jinxin sneered, "You really have a lot of nerve. Just because I haven't shown my teeth doesn't mean I'm a pushover!" A ruthless glint flashed in her eyes. It seems some people won't learn their lesson until they're faced with a death sentence!

Yan Chengan held Su Jinxin's hand and gave her a reassuring look, "Don't worry, let's go check the situation first."

The two rushed to Shengshifang, where flames soared into the sky, thick smoke billowed, and chaos reigned.

Some merchants frantically tried to salvage their goods, leaving the scene in complete disarray.

Su Jinxin looked at everything before her, her heart filled with rage, but she forced herself to calm down.

Now is not the time for anger; the urgent task is to control the fire and find out the truth.

"Cheng'an, have someone control the fire first. I'll go find out who's behind this!" Su Jinxin's tone was firm and left no room for argument.

Yan Chengan nodded and immediately arranged for people to put out the fire.

Su Jinxin turned and walked towards the crowd, her eyes sharp as she scanned the faces of everyone.

She wanted to see who dared to defy her!

Suddenly, a furtive figure caught her attention.

The person was hiding in a corner, seemingly observing something.

Su Jinxin's heart skipped a beat, and she walked over without making a sound... "What are you doing here sneaking around like this?" Su Jinxin's voice was icy cold, like a judgment from hell.

The man trembled with fright, turned around abruptly, and a look of terror appeared on his face.

Su Jinxin stared intently and was immediately stunned.

It's actually her...


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