eurekapd Chapter 599: In just one week, a product costing 600,000 was sold for 7.5 million!
Chapter 599: In just one week, a product costing 600,000 was sold for 7.5 million!
Second Star Film Network launched another live stream. This live stream was naturally not as exaggerated as Chen Jincheng's previous live streams, because only Second Star executives such as Sun Ji, Sister Hong, and Lao Chen, as well as a few internet celebrities such as Sun Yizhu and Xiao Sufei participated.
Chan Kam-ching did not participate!
However, the number of viewers for the live stream exceeded 100 million.
These are all fans of the second generation of stars, people who follow short dramas online, and people from the film and television industry.
With over 100 million viewers still online and the number still increasing, it's clear how popular the short drama "Second Life of Stars" is, and naturally, it also demonstrates the show's appeal.
Putting everything else aside, Sister Hong, the general manager, is more famous than Gu Xue, the president of Douyin.
Sun Ji, the vice general manager in charge of film and television, is more famous than people like Huang Zhen from Tencent Pictures, which indirectly illustrates some issues.
The reason Ershi Xingchen is doing this live stream today is naturally to announce some things about the short drama.
One reason was to satisfy the curiosity of netizens and fans, and the other was to deliberately broadcast it to people in the film and television industry in order to create hype for the future.
Short dramas have already attracted attention, which has led to more people joining in, especially grassroots film and television enthusiasts, who are the main force of short dramas in another world.
With these people joining the short drama section, the only one that can currently be featured is Er Shi Xing Chen. They film short dramas and upload them to the Er Shi Xing Chen short drama section, which also contributes to the diversity of short drama content.
Once the "Second Generation Starry Night" short drama section achieves the highest number of registered users and daily active users, these users will not leave. If others want to enter the market, their traffic will not be as large as that of the "Second Generation Starry Night" short drama section, and they will not be able to compete with it.
The host for this event hosted by Ershi Xingchen was also a beautiful woman. She started by saying, "Sister Hong, President Sun, President Chen, and a few other beautiful ladies, we've gathered here today to discuss the short drama. This time, the short drama has achieved excellent sales..."
As the host spoke, he then guided the conversation into some dialogues, initially just recounting some interesting things that happened during the filming process.
Sophie laughed happily at this point: "When I first got the script, I felt really ashamed. How could the boss write such a melodramatic plot? I didn't even have the courage to say my lines."
"After filming, once I put aside that shame, I felt really into filming and gradually became addicted to those 'young lady' calls. Once, when the director said 'OK,' I got carried away and said, 'No, I want to film it again.'"
These words made the viewers in the live stream laugh.
That's a bit interesting.
After discussing this topic for a while, the host steered the conversation to a new question: "Little Sophie, Sister Yi Nu, how much were your appearance fees for filming this short drama? It must have been quite high, right?"
Sophie then looked at Sun Ji: "Mr. Sun, can I say this?"
What can be said is all pre-arranged; it's clearly a deliberate script.
Sun Ji also smiled and nodded.
Sophie then smiled and said, "We are paid by the day for filming short dramas. As the female lead, I get 3 yuan a day because I have a lot of fans. I can basically release a drama a week, which means I can earn 21 yuan. Of course, if the dramas I play as the female lead sell well, the salary will definitely increase."
"As for the others, as far as I know, the male lead only gets 5000 yuan a day for his appearance, while the other members get between 500 and 2000 yuan. These fees will increase after the short drama is broadcast."
These words surprised all the viewers in the live stream; it was only such a small amount of money.
Aside from the male and female leads, they only earn 500-2000 a day. In other TV dramas, even a maid would earn more than that.
Even many extras earn 500 a day.
People in the film and television industry understand this better, so these short dramas have very low production costs. If the female lead were to be a film school student, the cost would likely be even lower.
Considering the current sales figures of these short dramas, this...
As if knowing what those people in the film and television industry were thinking at this moment, the host immediately asked Sun Ji, "Mr. Sun, could you elaborate on the cost, sales revenue, and profit of the short drama?" "As far as I know, this short drama project is a very important project for the boss, but people online don't seem to be optimistic about it. Many people are even criticizing and questioning the boss."
Sun Ji smiled and said, "That's normal, because at first I also couldn't believe that anyone would watch such a melodramatic story. But the thing I'm better than those people is that I'm a company employee, and I know that you can just blindly trust the boss. There's no need to question the boss in this industry."
"If you really have to question something, remind yourself that you must be wrong. Otherwise, why would the boss be able to build such a huge fortune while I'm just getting a salary?"
"Those people online are all incompetent, yet they think they're so great. In reality, they're just people who have to go around asking for investment and have to be subservient to everyone. They're nothing special."
These words were utterly disrespectful, and countless viewers in the live stream were deeply hurt, harboring resentment towards Sun Ji.
But Sun Ji clearly doesn't take these people seriously. He's now powerful enough to blacklist many people, and he's a big shot in the film and television industry.
Sun Ji continued, "After this short drama was released, I am even more convinced of the boss's greatness. Let me share some data with you. Take 'Little Sophie,' which is about me being a rich young lady, for example. The total sales amount is 750 million."
"The production cost of this drama was 24.5 yuan for the male and female leads, and the other actors' combined cost was only 15 yuan, totaling less than 40 yuan. In addition to other expenses, the total cost was around 60 yuan."
"Of course, there are a few dramas with even lower production costs, only around 30 yuan, but they have already sold for more than 400 million yuan."
"Through this data, everyone should be able to see how insightful our boss is and what kind of market he has identified, right?"
When these data came out, ordinary viewers in the live stream didn't think much of it, since they weren't involved in the industry and it didn't have a big impact on them. But for people inside the industry, it was a huge shock.
It cost 60 to produce, sold for 750 million, and is still being sold.
It cost 30 to produce, sold for over 400 million, and is still being sold.
How much profit should we make? I feel a little confused.
Huang Zhen was also watching the live stream of "Second Generation Stars". When he saw the data, he stared at his assistant in disbelief: "What kind of terrifying market has Chen Jincheng created!"
Even if you think this short drama is melodramatic, even if you think it's a disgrace to film and television, even if you think it's garbage...
But he wasn't an ordinary person in the industry; he was the head of a film and television platform. So, even if it was garbage, as long as it could make money, he would eat it.
Without the slightest hesitation, Huang Zhen directly instructed his assistant, "Quickly notify them to hold a meeting; we must start the short drama business immediately."
Not only him, but also iQiyi and Kugou.
Especially iQiyi, because of Tencent Penguin Pictures, they went from being number one to number two, and now because of Er Shi Xing Chen, they've gone from number two to number three. Now they've even changed their general manager, which makes them seem incompetent.
If this continues, AiQiyi will be sitting at the same table as Youku, which would be really bad.
In this world, Chen Jincheng has made his hand on short dramas public, which probably means there's no longer any fertile ground for the development of short drama platforms like those in the other world. After all, even if a second world doesn't form, the major platforms will still engage in a capital war to seize time.
Unfortunately, even with Chen Jincheng in the world, he still chose to overturn the table during this special period when everyone is unable to go out, which is a restriction on platforms like Tencent Video.
Similarly, many people in related industries, unable to go out or operate normally from home, have turned to shooting short dramas and flocked to Er Shi Xing Chen.
Most importantly, many people online probably think that "Second Generation Star" only has these 30 short dramas, but that's not true. After so long in preparation, there are 100 times more.
This is a bomb, just waiting to be dropped, sending everyone flying into the sky. (End of Chapter)