eurekapd Chapter 262 Get the Rice Mobile Ad!
Chapter 262 Get the Rice Mobile Ad!
Chapter 262 Get the Rice Mobile Ad!
On Yinyin, people were curious about what Chen Jincheng would promote and it quickly became a hot topic.
Moreover, this hot spot is getting higher and higher.
This also made countless people sigh that Chen Jincheng did nothing but attracted so much attention, which shows how popular he is.
But no one knew that this hot topic was hyped up by Chen Jincheng himself, and he asked Yi Jin and other slice accounts to do it secretly. Otherwise, no matter what kind of goods he would bring, he would not be on the hot list.
This is all his hype and warm-up.
While people online were paying attention to what Chen Jincheng would bring, he also received a call from Sister Hong: "Boss, I have something to report to you. The people from Kuaishou are contacting us again. This time they have put forward a lot of conditions. Do we need to respond to them?"
Chen Jincheng laughed when he heard this.
It seems that a shopping cart function has made the other party pay more attention to him.
However, it is not taken seriously enough.
He also said to Sister Hong: "Sister Hong, no need to respond, ignore the other party for now!"
The timing is not right.
Yanyin has not yet fallen into the crisis of false advertising and product quality issues.
The new algorithm of Kuaishou has not yet been launched.
The war has not yet reached a critical moment.
He also wants to make himself more important.
Therefore, the Rice Group is very important, and the Rice mobile phone advertising must be won.
time flies.
The next morning, after Chen Jincheng got up and washed up, he took out his mobile phone to check the sales data of Jiang Xiaobai and the other girls.
Overnight, Jiang Xiaobai's sales had reached 4085 million yuan, and his orders had exceeded 60 pieces.
Judging from the current trend, there is no problem for her video to bring in more orders than last time.
The sales of Yinyin's stockings have reached 2532 million yuan.
Ximeng 1525 million yuan.
Sister Fei Ye got 1921 million yuan.
The total sales have exceeded 100 million.
There should be no problem in reaching final sales of 1.5 million.
Although in another world, live streaming sales of over 275 million yuan is a common operation, 111 brands have achieved sales of over million yuan through live streaming, and anchors’ live streaming rooms have also achieved sales of over million yuan.
There was even a live broadcast room that created a record of total sales of 64 billion.
But now it is 18, and Ershi Xingchen’s video sales record is definitely unique.
This is indeed the case. Other internet celebrities and MCN companies are not able to compete.
This was before he started selling products through videos.
Chen Jincheng quit Yanyin and sent a message to Sister Fei Ye, inviting her to have breakfast together.
Sister Fei Ye agreed immediately, and soon she came out wearing a cheongsam in the style of a young mother, and carefully styled her hair. The cheongsam + young mother style really has an indescribable forbidden temptation.
"Boss, does this outfit look good on me?" Sister Fei Ye came in front of him and took the initiative to turn around.
Chen Jincheng looked at her teasingly: "Sister Fei Ye, with your figure, you are definitely beautiful. If my father was not dead, I would have wanted him to marry you."
When Sister Fei Ye heard this, she looked at him boldly: "Boss, are you teasing me? As a stepson?"
Chen Jincheng asked back: "Sister Fei Ye, why do I feel like you are teasing me?"
Sister Fei Ye actually nodded and said, "What if it is? Does the boss want to play the game of the bad stepson spying on his stepmother?"
"Uh!" Chen Jincheng raised his hands in surrender.
Really, he has control over so many girls, but he is helpless against Sister Fei Ye.
He never once took advantage of her.
After having breakfast together, the two went directly to the Rice Group.
This time, the mobile phone advertising investment promotion will be carried out at 10 o'clock, and this time, the big boss Lei Xiaojun will personally participate in and review the planning.
Basically, those who can participate in this advertising investment are some of the most famous advertising companies in the country, as well as those creative and award-winning companies.
A total of 9 companies were invited.
Including Chen Jincheng's Second Life Star, there are a total of 10 competitors.
The Rice Group had already arranged for people to set up a reception notice on the first floor of the headquarters lobby, and there were special reception staff to welcome those participating in the advertising bidding.
When Chen Jincheng arrived, he saw the reception notice and walked over. He found that people from nine other advertising companies had arrived and signed their names on a special sign-in board.
The arrival of Chen Jincheng and Sister Fei Ye naturally attracted the attention of the reception staff, and everyone's face was filled with surprise.
Chen Jincheng is now very famous. He is not only talented but also handsome. The Internet is full of news about him today.
Although I knew Chen Jincheng would come to the company, it was still exciting to see him in person.
A girl in charge of reception said hurriedly: "Mr. Chen, please sign your name on the sign-in board. I will take you to the investment promotion hall."
"Okay." Chen Jincheng took the pen and signed his name on the sign-in board.
"Mr. Chen, please come this way." The receptionist led the way with a warm face and took him to the investment promotion hall.
The investment promotion hall of the Rice Group is very large. People from the other nine advertising companies arrived and sat down in different places, but the entire hall still looked empty.
Moreover, there is a very large presentation screen on the platform in front of the hall, where competing advertising companies can present their plans.
Chen Jincheng came in and attracted everyone's attention.
After all, they have more or less watched this internet celebrity’s videos on Yinyin.
Sometimes when you are browsing the Internet, the other person’s video will be pushed to you.
The people from the nine companies obviously all knew that the other party would also compete for this advertisement. After all, it was Boss Lei who posted the Weibo personally last time.
However, most of them didn't take it seriously.
It’s true that the other party is an internet celebrity, but they are professional in advertising. Even though they won an award for advertising creativity because of the rice socket, which of these companies has not won an award?
After all, internet celebrities are not professional advertisers, and their abilities are definitely not comparable to those of another internet celebrity.
Moreover, an internet celebrity has no advantage in advertising for Xiaomi mobile phones.
Even top-notch stars wouldn't have any advantage in this matter.
For a company like the Rice Group, they value planning more.
As long as they plan well, they can easily invite any famous star.
Sister Fei Ye naturally felt the gazes of those people around her, and could see that these people did not take her boss seriously at all. So, she couldn't help but ask: "Boss, are you confident about this advertisement?"
"Don't worry, we will definitely get it." Chen Jincheng said with a smile. The planning of VIvo's "Record a Beautiful Life" is one of the best mobile phone advertisements in another world.
In other words, it is also ranked in the top 3 in mobile phone advertising history.
The key point is that the concepts of the VIVO phone and the Mi 8PAY phone are extremely similar. Both are aimed at young people and have outstanding camera functions.
In this world without VIVO phones, it is reasonable to say that this advertisement is tailor-made for the Xiaomi 8pay.
Therefore, it would be difficult for these nine companies to come up with a plan that exceeds this advertisement.
Sister Fei Ye was surprised at his confidence, because she herself was an advertising blogger and naturally knew the situation of these advertising companies. They were definitely the top advertising companies in the country.
After a while, people from the Rice Group arrived.
The person who attracted the most attention was naturally Lei Xiaojun, who was in the C position.
As soon as Lei Xiaojun came in, he glanced at everyone, and his gaze obviously lingered on Chen Jincheng for a while.
After all, Chen Jincheng is so handsome, standing out from the crowd, it's hard not to attract attention.
Afterwards, he also went on stage and spoke, mainly giving an introduction. Participants could demonstrate their plans by connecting to multimedia devices via a USB flash drive.
It was the first time that Chen Jin saw Lei Xiaojun in reality. He inexplicably thought of the words "are you ok" that he said in another world!
He also has a popularity card for the famous meme "Are you ok!", the root of all evil.
If there is a chance, I can give it to this big guy.
Lei Xiaojun was a man of swift and decisive actions, so he didn't waste any words. After a brief introduction, he let the people from the Rice Group host the meeting and asked the advertising companies to come on stage one by one to demonstrate.
After all, for a big shot like him, there is no need for these advertising companies to care too much. If it weren't for this new mobile phone, which he hoped would bring a new breakthrough, he would not have come to see the advertising investment in person.
The first company quickly came up to demonstrate its plan, mainly explaining the combination of mobile phones and technology for publicity.
Boss Lei is not satisfied with this plan, and it can be seen from his expression, after all, Huawei has used similar mobile phones before.
The person from the advertising company also noticed it and went down dejectedly.
Soon, people from the second advertising company, the third, the fourth... all went up, but only the planner from the fourth advertising company got the boss to nod his head.
The people from the advertising company also showed a hint of joy.
The boss nodded, indicating that they were shortlisted. If there was no one better than theirs, then the Rice mobile phone advertisement would belong to their company.
If there are two that are equally shortlisted, it depends on which one the boss likes.
"Next, please invite the Second Star Company to come up and demonstrate their plan." The employee of the Rice Group who was acting as the host subconsciously glanced at Chen Jincheng.
This is the first time that an internet celebrity has participated in the advertising investment promotion of their rice group.
If the other party can still get their group's advertisement, they will soon create history and it will directly cause a sensation on the Internet.
Chen Jincheng also walked onto the stage with a prepared planning USB flash drive.
Lei Xiaojun also looked at Chen Jincheng at this time. After all, he was the one who personally invited this internet celebrity.
The other party’s last socket advertisement did surprise him, so this time he was looking forward to whether the other party could give him another surprise.
The people from the advertising companies also looked at Chen Jincheng, wanting to see what plans this internet celebrity could come up with that would allow him to compete with advertising companies like them in such a high-end game.
Chen Jincheng plugged in the USB drive and began to demonstrate his plan. Suddenly, a sentence appeared on the screen: "Record a Beautiful Life"
He also said: "The core of my advertising plan is just as the title says, 'Record a beautiful life'."
When Lei Xiaojun saw this sentence, he was surprised and immediately thought of the camera function specially designed for his new mobile phone.
Another company that demonstrated before also focused on the camera function, but the language description was far inferior to the words "record beautiful life".
Chen Jincheng continued to demonstrate the plan, roughly describing the core concept of the plan, as well as the advertising slogans:
"The days are hot and the world is lovely!"
“You don’t have to know how to take photos, but you must record your life!”
"Time is short, I just want to keep the wonderful moment."
...
There are as many as 7 slogans in this plan, but each one is very classic, and combined with the corresponding visual effects, it can give people a very strong appeal and impact.
As Lei Xiaojun read the advertising slogans, the light in his eyes became brighter.
The days are hot and the world is lovely. This sentence depicts the beautiful mood of being passionate and positive about life.
Isn’t this in line with the concept of their mobile phone, which is to target the young people’s market?
Every line that follows seems to be written specifically for their phone.
Really, what a surprise.
So, after Chen Jincheng finished his demonstration, he stood up and applauded.
This scene made people from other advertising companies look unhappy.
They knew what this meant, but since they were all in the advertising business, they naturally understood that the advertising plans they brought were not as good as those of the other party.
The other party's advertising slogans made them feel a little powerless. It's not that the advertising slogans are so beautiful or unsurpassed, but when put together with the Xiaomi 8pAY mobile phone, they are very appropriate.
Lei Xiaojun couldn't hide his love for this plan. As a mobile phone manufacturer, he saw a plan that fits his mobile phone so well. He said directly: "Everyone has seen this plan. I will say it directly. I like this plan very much. If you have the confidence to surpass this plan, you can continue to demonstrate on stage."
This statement is actually an attitude and a reminder.
The people in the advertising company understood and sighed. They knew their own limitations and did not want to leave a bad impression on this big boss.
Sister Fei Ye opened her mouth wide at this time. Boss Lei's words and the attitudes of those advertising companies let her know that the boss was going to take over the Rice mobile phone advertisement.
This made her so excited that her body began to tremble.
If I can get the female lead in the commercial... No, I must get the female lead...
She decided to go for it, she couldn't be bothered by this situation anymore.
Seeing that no advertising company came on stage, Lei Xiaojun smiled and said, "In this case, the advertising of our Dami8Pay will be handed over to Ershi Xingchen."
When the people from the Rice Group saw that their boss had made the decision, they all stood up and applauded.
Although the boss's approach is not in line with the procedures and is wrong, his presence here means that all procedures can be saved.
Now that he has specified it, who would be so tactless as to go up and talk to the boss about problems with the process?
The rice employee who was in charge of the event also congratulated with a look of surprise: "Mr. Chen, congratulations!"
He was really surprised.
Not only did the other party participate in the advertising bidding of the Rice Group as an internet celebrity, but he actually won the advertisement, setting a record.
Once the news gets out, it will definitely cause a sensation on the Internet.
(End of this chapter)