eurekapd Chapter 405 Hot Pot
Chapter 405 Hot Pot
At present, there is no Wanjuanshu in the area where Lu Yunshu is located, and naturally there is no provincial weekly newspaper. Since he cannot advertise in the weekly newspaper, Lu Yunshu plans to find another way.
The method he thought of was similar to Yinbao's. He held a hotpot festival in the name of Yipin Guo. He set up a stage and a hotpot in the square with the largest traffic in the area, and invited passers-by to taste the Yipin Guo hotpot for free.
The event was held for a total of three days. Due to the large number of participants, and due to cost and ingredient quantity considerations, each person could only eat one thing at a time, with more vegetarian food than meat.
In order to prevent chaos at the scene, Lu Yunshu also generously hired a group of strong men, had them wear Yipin Guo clothing, and formed a human wall at the scene, responsible for guiding pedestrians to collect the cooked hot pot ingredients and guiding them to leave the event site to make room for later people.
The sturdy men were all muscular and strong, and looked very tough, so no one caused trouble or refused to leave at the event.
Those who were originally on the sidelines saw that these strong men were only responsible for maintaining order and had no intention of beating anyone, so they gradually regained their courage and followed the team, slowly moving forward to get the free cooked hot pot ingredients.
The food you get is wrapped in oil paper with a bamboo stick on it. This is used to insert the ingredients in the paper bag. This can prevent scalding and keep your hands clean. It is very convenient.
The contents of the paper bag are random, and what you get depends entirely on luck. Because they are freshly cooked and packed, the things passers-by get are still hot. When the paper bag is opened, the things inside are still steaming, and the overbearing aroma rushes straight into people's noses.
After receiving the food, many people couldn't help but stuff the food they received into their mouths as they walked forward.
Most of them were eating food cooked in Yipin Guo Hotpot for the first time. The rich taste immediately hit their taste buds, leaving them wanting more and wanting to eat more.
However, they could not go back and get another free food at this time. They could only follow the crowd, queue up at the next stop for the return trip, and then follow the crowd again to get the free food.
Lu Yunshu did not limit each person to only one free food item per day, because he knew that it would be useless even if he said so, and the people would not listen to him. Those who wanted to get food would still go for a second or third time. With so many people coming and going, it was impossible to remember who had come and who had not.
It is better to let people queue up than to block them. It would be better not to set any restrictions and let them continue to queue up. This way, the spontaneous queuing of the people can prove that the Yipin Guo hotpot is indeed delicious, and it can also increase the flow of people to the event. All he needs to pay is some ingredients. This deal is a sure win.
With Lu Yunshu's deliberate connivance, Yipin Guo's hotpot festival became known to more and more people. More and more people came to get hotpot food every day, and the popularity of the event became more and more popular.
After the hotpot festival ended, Yippin Pot reopened and the number of diners coming to eat hotpot increased dramatically, even more than the flow on the opening day.
The key is that the influence of the hot pot festival continued to ferment, and for a long time afterwards, Yipintang's business was in an endless stream.
It is for this reason that, even though Yippin Pot closed for a few days in order to better organize the Hot Pot Festival and spent a lot of money on holding the Hot Pot Festival, when the turnover was settled at the end of the month, the operating data of Yippin Pot not only did not decrease, but was much higher than last month.
Lu Yunshu struck while the iron was hot and quickly sent a letter to Qian Laiye reporting the situation here, asking him to quickly arrange for people to come and build a branch.
Judging from the results, there is no doubt that the business of the Yippin Guo stores managed by the three apprentices is better than other stores in the same area.
From the process point of view, each apprentice has his own understanding of Yippin Guo's operation and has strong execution ability, and can put his ideas into practice, which makes Qian Lai very pleased.
From a long-term development perspective, Qian Lai does not agree with his second apprentice's approach. He does not think that excessive exploitation of labor is a good thing, even if the exploited people do not realize that they are being exploited.
In comparison, the third apprentice's approach is much gentler. He uses benefits to motivate employees to work harder and more willingly.
But in terms of personal preference, Qian Lai is more inclined to the fourth apprentice's approach, because his style of doing things is most similar to his own, and Yipin Guo, which is in a state of external expansion, also needs a person in charge like Lu Yunshu the most.
Of course, there are still three years to go, and Qian Lai did not make a hasty final decision based on this performance. Who will become the successor of Yipin Guo in the end depends on their subsequent performance.
After Yipin Guo, the second brand to become a national chain was Wanjuanshu. The development of Wanjuanshu can be summarized in four words: "slow and steady wins the race."
The origin of Wan Juan Shu is in Lanzhou. In the third year of Lin Chuyi's administration of the three states as the eldest princess, she announced to the public that Wan Juan Shu was her own property, and made Wan Juan Shu the official partner of junior colleges, vocational colleges and imperial examination colleges.
Students can enjoy a 30% discount when checking out by purchasing various school supplies from Wanjuanshu with their student status certificates.
After graduation, students can use their completion certificates to shop at Wanjuanshu and enjoy a 10% discount on all product categories.
This move raised the social status of Wanjuanshu and also allowed Wanjuanshu to quickly enter the Qingzhou and Liuzhou markets at lightning speed.
With the support of the eldest princess, Wan Juanshu quickly gained a foothold in these two places. Then, at the suggestion of the eldest princess, he began to run Qingzhou Weekly and Liuzhou Weekly. Later, he successively opened weekly newspapers in various counties in the three fiefdoms.
After this series of tasks were completed, the first batch of junior college students officially graduated.
Lin Chuyi began to put books such as analysis of imperial examination questions, practice questions, excellent essays from previous imperial examinations, learning materials for various subjects, and introductory content analysis of various industries on the shelves of Wanjuanshu under different pen names.
The appearance of these books caused a great uproar among the people at that time, and attracted many people to scramble for them.
In this process, many people have discovered treasure troves of books. These include not only the books related to the learning content that are now on the shelves, but also the endless stream of novel and interesting storybooks, as well as many professional books from all walks of life. Many of the contents recorded in them are of great help to the development of the industry, but they are buried in the bookshelves because the authors are unknown.