eurekapd Chapter 275 Product Promotion Meeting
Chapter 275 Product Promotion Meeting
He excitedly grabbed Dean Sun's hand: "Dean Sun, thank you all for your dedication to designing such a wonderful sample."
"I am very satisfied with the design of this product by you."
Since the other party had designed a sample that satisfied him, Zhang Dong did not hold back his praises, giving Director Sun and his design institute a long thrashing, which made Director Sun very happy.
"Mr. Zhang, this is all we should do. You are our customer, or to put it bluntly, you are our God, so serving you well is our duty."
"Haha, Dean Sun is joking."
After exchanging a few more words, Zhang Dong took the samples and bid farewell to Dean Sun.
Without hesitation, he took the phone samples and returned to the company...
Seeing that the boss had been away for so many days and had finally returned with samples, the company's management staff, who were waiting at home, were also full of anticipation.
Upon seeing the samples Zhang Dong brought back, the managers all became excited and were in high spirits.
"Boss, these are the phones we're going to produce next? Wow, they feel like they're not even in the same league as the ones sold on the market?"
Seeing the shocked expressions on the faces of his dozens of subordinates, Zhang Dong's smile also appeared on his face.
This is the effect he wants.
In fact, from the moment he started making high-end mobile phones, he was thinking about segmenting the market and making money from the wealthy. However, at first, this went against the general trend of the mainstream mobile phone market.
After all, even in the low-end market, a mobile phone is still incredibly expensive for the average person. Besides, people's thinking isn't as open-minded these days.
It can only be said that although the country's general trend is reform and opening up, people's mindsets cannot be changed overnight.
Just like ordinary people nowadays, they always feel that buying a mobile phone is showing off or being pretentious.
However, Zhang Dong was very clear that with the development of the times, the era of everyone having a mobile phone would soon arrive.
What he needs to do is to capture the high-end consumer market for mobile phones.
Zhang Dong's idea was that his products, once displayed, should inspire any person to have the urge and desire to buy them.
His managers, all high-ranking executives with substantial incomes, now all wore this expression when they saw the phone samples they had brought back.
It seems that his initial requirement—that the product must be impactful—was successfully fulfilled.
Hearing his subordinates' sentiments, Zhang Dong then instilled his business philosophy in them, specifically for the mobile phone market.
"Next, we will enter the big stage of the mobile phone market. Our mobile phone products are positioned for successful people, so that they will feel that using our products will make them feel more prestigious."
"This means we're going to position this phone as a high-end brand. The company is doing this to target the high-end market, mainly to make money from wealthy people..."
"Boss, the idea for this phone is amazing! I want to own one right away after I saw it."
"Yes, boss, I feel like you've grasped the psychology of high-end consumers. I predict that after our phone is launched, it will definitely quickly penetrate the high-end market..."
The reality is just as this vice president described.
Three months later, the CEO's company held a new product launch event.
Many colleagues, media reporters, and designers from design institutes were present at the event.
On the podium, Zhang Dong spoke eloquently about his twenty-odd mobile phones.
"Dear colleagues and friends, welcome to our company's new product launch. After a long period of planning and hard work, our mobile phone product is now officially launched. This is our mobile phone product."
On the large electronic screen, more than twenty mobile phones produced by Zhang Dong's company were displayed at this moment.
There are sea blue ones, orange ones, and flame red ones.
The attendees, including industry peers from various regions, mobile phone retailers, and media reporters, were all astonished by the products of Zhang Dong's company.
"What? This is really a phone? Like this navy blue one, what kind of casing could make it this good?"
"Yeah, this is way too high-end."
Seeing his product generate such a huge response right after its launch at the product promotion conference, with everyone present buzzing like boiling water, Zhang Dong wore a satisfied smile.
"This is our company's latest product under the 'Domineering CEO' brand. My idea at the time was to perfectly integrate the phone's casing with the jade product, thus upgrading the product's quality."
"But at the time, I approached many design institutes, only to be met with merciless ridicule. Some even said I was out of my mind, that they wanted to see me make a fool of myself, and that they wanted to slap me in the face in public..."
Upon hearing Zhang Dong recount this experience, the distributors from all over the country who attended the new product launch event were once again abuzz with excitement.
“Mr. Zhang, those who mock you are just short-sighted.”
"Seeing your product makes people fall in love at first sight, which means that your product and jade have achieved a perfect combination."
“That’s right, Mr. Zhang. Now I’m going to prove those who doubted us wrong with my actions. We’re ordering 100 of these phones.”
"100 copies? Great—"
"Mr. Zhang, we'd like to order 200 units."
Seeing that people placed orders on the spot as soon as the product launch event began, Zhang Dong was very happy, which showed that his design and creativity were recognized.
The main purpose of Zhang Dong's extensive efforts in holding this product launch event was to better promote the company's new product, the high-end mobile phone under the Ba Zong brand, to the market.
So he spent a lot of money to invite distributors from all over the country, as well as many media people, in order to make this product launch a complete success.
After all, this was their first time entering the mobile phone market, and Zhang Dong's idea had to be a resounding success.
In addition, he also hopes to achieve these goals through this promotional event.
The first step is to boost customer confidence by helping them gain a deeper understanding of the company's products.
The second point is to win the trust of these sales owners by showcasing the product at a high level.
The third point is to establish and enhance brand awareness and strengthen market competitiveness.
The purpose, of course, is to create momentum, using the promotional event to analyze the product's advantages and selling points in detail, and to encourage potential customers to make a purchase.
Before they could even analyze the product's advantages and selling points in detail and encourage these customers to subscribe, a buying frenzy had already broken out on the spot.
This surprised Zhang Dong as well.