eurekapd Chapter 327 Desensitized Rice Flour
Chapter 327 Desensitized Rice Flour
"What is it?"
Lei Jun was also very interested. He had always resented what Anil had done, but in the end, this world was about strength, so he had to put aside his own thoughts.
just now……
"Mr. Lei, do you know why Anil hasn't gone all out against us?"
Lei Jun frowned and nodded. Anil kept urging him, asking why he didn't move the system development and hardware design to India.
He confronted the other party a few times, but Anil didn't resort to any other underhanded tactics, which kept him somewhat worried...
Seeing Lei Jun's puzzled expression, Lin Bin didn't keep him in suspense and handed him a report directly.
"Compared to Reliance Jio, we should be considered a true Indian brand."
Lei Jun was also taken aback when he saw the report.
Reliance Jio imports over 98% of its rice products not from its Indian rice factories, but directly from China.
Anil found a contract manufacturer in China, which was a manufacturer of counterfeit products, specializing in Reliable Jio.
All the procedures have been completed, except for labeling and sealing. Everything else will be done in China.
In addition, they have also reached a cooperation agreement with a domestic public version solution provider, and other mobile phones will be launched in the second half of the year, fully targeting Xiaomi.
"Are they doing the same thing as us? Importing goods domestically, assembling them in India, labeling them as 'Made in India,' receiving subsidies, and deceiving their fans?"
"To be precise, it's labeling!"
Lei Jun smiled, realizing that the world is never short of talent.
However, it's good that things are peaceful like this.
Anil is indeed a smart man; he thinks ahead of time in every step.
The joint venture factory was both a tool he used to acquire rice technology and a chain he used to bind rice production.
After all, the loan came from India's rice industry, so the bulk of the cost was naturally borne by the rice company!
"Mr. Lei, since that's the case, why don't we lower the price?" Lin Bin suggested. "They're using domestic production capacity, why shouldn't we?"
They also label their products in India, and so do we, but then they upgrade the configuration to a lower grade. Their design capabilities still can't compare to ours!
Let's harvest the韭菜 (leeks) together!
Lei Jun thought about it and realized that the price of the Mi Note has now dropped to $149, which is $100 lower than the official launch price.
There's still less than 300 Chinese Yuan in profit left!
"Damn! Let's lower the price by another $20 and sell at cost."
Rice India has started another round of price adjustments. This time, not only the Rice Note, but also the Rice Note 2 has been adjusted by $30, bringing the price down to $199.
Rice used real money to express its dissatisfaction with Anil.
On that day, sales of the Mi Note series returned to 25 units, including 15 Note2 series units.
But that same evening, Anil directly lowered the price of Reliance Jio to $129 and offered even more discounts with bundled packages.
The price of rice packages has been further increased, and the amount of subsidies has decreased accordingly.
Anil used his methods once again!
…………
Kyoto, rice company office!
Lin Bin stomped his feet in anger as he read the news from India.
"Annil has gone mad; he's definitely losing money at this price."
Lei Jun's face was also filled with helplessness.
"They can afford to lose money. Reliance Industries' profits are dozens of times that of rice; they could lose money for a year without any problem."
How long can we afford to lose money? Not even three months, maybe six months. We'll have to slink out of the Indian market.
Both parties remained low-key after that and did not lower the price further.
Anil doesn't need to lower the price; his distribution channels are enough to overwhelm rice.
Rice products were relegated to a corner. Although the product range was extensive and the new designs were more appealing, no sales staff were willing to actively promote them.
Moreover, price is even more important in the Indian market!
Most importantly, with the same configuration, Reliance Jio is cheaper and is a genuine Indian product, so why not support it?
…………
Apart from overseas markets, the situation in the domestic market isn't much better.
Lei Jun returned to China this time to host the launch event for the Mi 4 series.
The press conference was originally scheduled for May 18th, which is auspicious for good fortune, but it was postponed twice due to various reasons.
The final date was set for June 1st, and the venue was reduced. Originally, it was planned to be the largest hall in the National Convention Center, which could accommodate 3000 people.
Finally, it was changed to the central hall, with 1200 seats.
Fewer than 100 distributors came; most of them were Mi Fans.
Lei Jun stood on the stage, trying his best to look relaxed and confident. Although the fans in the audience were enthusiastic, the quietness in the live broadcast room was still very obvious.
With fewer than 200 million people watching online, this is a very poor result for the launch of DaMi's flagship product.
After all, the core customer base for rice is students, and students have no shortage of time.
To make matters worse, when he started telling those touching stories, the fans in the audience were noticeably less enthusiastic than before.
They are no longer so sensitive to these things; in short, they have become desensitized.
After all, if everyone used the same trick, they could indeed build a fan base, but now they've broken through with technology!
When he first started talking about feelings, the other person pulled out a battery with an enlarged design.
While he continued talking about feelings, they distributed their self-developed chips.
……
In the end, all Lei Jun could do was shout out the faith of Mi Fans on stage.
The Mi 4 features a 5-inch 1080p screen, a Snapdragon 801 chip, and 3GB of RAM, priced at 1997 yuan, exactly 1 yuan cheaper than the Honor.
A round of applause rang out, not sparse, but not exactly enthusiastic either.
"Mr. Lei, 8 units."
Lei Jun took the report, glanced at it, and threw it on the table.
This is the sales volume in the first 10 minutes of the sale. The previous sales volume of 10 units was because that was the only stock available.
They can only sell 8 units now. Their biggest advantage, MIUI, is nothing compared to TaiShan 3.5.
Lei Jun didn't say much, but Lin Bin knew what he was thinking.
The Honor 6 outperformed them in every aspect of its configuration, and its sales naturally followed suit.
Their sales figures are a fraction of their competitors'.
Not only are new phones not selling well, but old phones are also becoming inventory.
The Mi 3 and Mi 3s have dropped to the same price point, 1299, and Redmi has even reduced its price to 600 at a loss, but still no one is interested.
What chilled Lei Jun even more was that those distributors also left, having all signed exclusive agency agreements with Honor.
That afternoon, Lei Jun convened an emergency meeting, which was attended by all senior executives of the rice company.
"We need to discuss one thing at today's meeting: Can the speed of the Rice Smart Home system be accelerated, and are there better solutions?"
Before the words had even finished, the PPT behind him had already been replaced with the strategic plan for DaMi RenCheJia!