Chapter 222 Redmi Launch: An Interview with a Master of Editing
Chapter 222 Redmi Launch: An Interview with a Master of Editing
The technical lead forced himself to explain, but couldn't articulate anything meaningful, ultimately resorting to technical explanations:
"President Quan, their technical approach is different from ours."
We use FMM evaporation, while they use a different method. We previously thought this method couldn't be mass-produced, but now it seems…”
"What do you think now?"
"Now it seems we underestimated them?"
Kwon Oh-hyun plopped down in the chair and remained silent for a long time.
The second phase of Transsion's panel production line is said to have a monthly capacity of 10 panels, but according to the plan, it will be at least 20...
With the addition of Phase I, there will be at least 2 to 3 million screens annually.
While this number is still not as high as that of the three Sangs, it is no longer a minor player that can be ignored.
More importantly, the Chinese government is fully supporting them.
Acquiring a piece of land for one dollar is absolutely not a normal business practice; it reflects the will of the state.
"Notify the strategic planning department?" Kwon Oh-hyun stood up. "Reassess our investment strategy in France. If Transsion Panel continues like this, we may have to consider..."
"President, are we really going to invest in Guangzhou?"
After all, from their internal perspective, it was just a pie in the sky, used to disrupt their plans...
It's absolutely impossible to make a real investment.
"What can we do?"
"Either make a real investment, or lower the price?"
Price reduction?
Samsung has monopolized the OLED market for many years and has never proactively lowered prices. Because it doesn't need to.
Others can't make screens of the same quality, so they can sell as many as they want.
Now, they need to consider lowering the price.
Because someone else has made it, and made it even better than them. After all, according to the screens sent by Lenovo, Transsion's screens are several times better than theirs.
…………
While San Sang was getting anxious, Da Mi was diligently preparing for her press conference.
Although this was a press conference destined to lose money, it could cultivate a large number of Mi Fans, so Lei Jun felt it was worth it.
October 28th, Kyoto National Convention Center, 4th floor main hall.
There were 3000 seats available this time, but at least 5000 fans came to the event, and another one or two thousand people couldn't get in at the entrance.
The security guards could only stand by and prevent them from rushing in, as the circumstances were indeed different.
While stopping people is one thing, it doesn't dampen the passion for rice noodles; this is indeed a difficult problem.
Some people have already started promoting it on Weibo at the scene: #RedmiFirstGenerationWillChangeThe100YuanMarket#
Thanks to the promotion by the tap water company, Redmi has already topped several trending searches today.
#NewGodOf100Yuan#
#Breaking the Monopoly on Enjoyment#
Backstage, Lei Jun stood watching the countdown on the screen, silently counting down in his heart.
10, 9, 8, 7...
Lei Jun smiled slightly and calmly walked onto the stage.
This is the first time that rice has been showcased at the Development Department of the National Convention Center.
Previously, these events were held in small places with a scale of a few hundred or a thousand people, but this time the number has reached 3000.
Because everyone knows that Redmi is a life-or-death battle for rice.
At Lin Bin's prompting, Lei Jun tidied up his appearance again.
The lights shone on him, and applause erupted from the audience.
"Good afternoon, fellow Mi Fans."
"it is good."
"Today, I'd like to report to you on the achievements of rice over the past two years."
Lei Jun walked to the center of the stage, and a set of data lit up on the screen.
Very surprising data.
The total number of activated MIUI phones—the Mi 1, Mi 1s, and Mi 2—has exceeded 18 million, and the number of MIUI users has surpassed 20 million.
Many fans in the audience began to shout excitedly.
With 2000 million and 1800 million activations, it's already a miracle for a brand new brand in just two years.
But Lei Jun knew that this number was still far behind that of the Honor 3.
That product he considered garbage sold 150 million units in just half a month after its launch. His ambitions are even more extravagant; it's currently heading towards breaking the 5000 million mark.
Lei Jun walked back onto the stage, his face filled with heaviness and melancholy.
For this launch event, he created a very touching story for the first Redmi phone.
"The success of the rice series has made me think about a question..." Lei Jun suddenly stopped on the stage, "How many people can't afford or use a smartphone?"
Therefore, we conducted on-site investigations; after all, one cannot speak on this matter without conducting an investigation.
The screen switched to a video.
In the video, Lei Jun is dressed casually and walking in an alley in an urban village.
The shops on both sides are densely packed together, selling vegetables, repairing shoes, cutting keys, and exuding a lively, everyday atmosphere.
He walked into a mobile phone store. The store was small, only about 10 square meters. Dozens of mobile phones were displayed on the counter, mostly feature phones, with a few smartphones as well. The ones he photographed were all off-brand.
As for imagination?
They're filming a film about outdated distribution channels, so why use such advanced equipment?
The shop manager, a woman in her forties, is like most shop owners in rural areas; she is both the shop manager and the boss.
Lei Jun picked up a cheap, generic smartphone and asked her, "Ma'am, how much does this cost?"
"1200".
"Does it sell well?"
"Not selling well?" The older woman shook her head, her eyes filled with disdain. "Too expensive, nobody buys them. People around here only earn two or three thousand a month, they can't bear to spend over a thousand on a smartphone."
In the original video, after saying that, the older woman enthusiastically brought him a Lenovo IdeaCentre, explaining that it was a big brand and could run games and videos smoothly...
This is where the importance of editing comes in; the scene on screen immediately changes to Lei Jun saying, "So what sells well?"
"This one costs 300 yuan."
Of course, another sentence was cut out: "Except for that one."
It can make phone calls, send text messages, and access QQ.
Both young and old people love it, and we can sell many units a day.
Lei Jun held the phone, shook his head slightly, and looked on with melancholy.
That concludes the video.
Lei Jun stood on the stage, his voice becoming low.
"That urban village is either somewhere else, or it's in Kyoto."
It's not far from this venue, about an hour's drive.
But the people there live a life from a different era than ours.
Many people on stage also showed expressions of shock.
I thought this shop was in some underdeveloped area, but it turned out to be in Kyoto.
This is the capital, the most important place in the entire country of China, and I never expected to find this...
"That can't be right, can it?"
"Huh? This place seems familiar?"
"The more I look at it, the more it looks like it!"
Lei Jun raised his head and looked at the audience:
"It's not that they don't want to use smartphones, it's that they can't afford them."
"A cell phone costing over 1000 yuan is equivalent to a month's rent, a child's tuition, and a family's living expenses for them."
It's not that they don't want to buy, it's that they don't need to.
"So, I've been thinking, can we make a smartphone that everyone can afford?"
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