The First Saint of Dan Dao

Chapter 761 3 steps

Although the other party agreed to give him power, Du Shu knew clearly in his heart that he had not really entered the core of Wandan Building.

If your performance in the future does not gain their approval, those powers can be taken back at any time.

Calming his mind, Du Shu said calmly: "The most recognized Dan Dao force at present is the Dan Alliance.

In the Linghuang elixir market, the Dan League monopolizes 70%, and the Wandan Building and the world's alchemy forces share the remaining 30%.

If we do not have a clear market positioning and our own brand characteristics, swallowing up 25% of Linghuang's market will be the upper limit of Wantanlou.

Why can Pindandan survive between Danmeng and Wandanlou? Because its brand feature is very obvious, that is, cost-effectiveness!

The Alchemy Alliance also has its own characteristics, that is, they represent the authority of alchemy!

Invisibly, people will think that the elixirs from the Dan League are the best.

Excuse me, what are the characteristics of Wandan Building? "

Lu Fengzong and the other two frowned.

More varieties of elixirs? Higher quality? Objectively speaking, it can't compare to the Alchemy Alliance.

Are the pills cheap? They are all market prices, with little difference.

If we talk about its characteristics, it is that Wandan Building is a demonic sect that makes people dread it, but this does not seem to be something worth praising, and it may even affect sales.

"We don't seem to have any characteristics worth mentioning," Ma Tengyun said frankly.

“If there are no characteristics, then create them.

When you open a business, you are not only operating products, but also a brand.

Only by telling your brand story well and letting customers recognize your brand can you achieve better development!

So next, the first step is to do a good job of brand marketing!

I read the development history of Wantan Building.

He had been unknown until three thousand years ago, when Duan Guyuan stole the soul memory of Yaoling Tianzun and obtained a large number of elixir recipes, thus becoming famous in the Linghuang world.

Then we have our brand marketing anchor!

Starting today, we will build the Yaoling Tianzun Temple! We will worship Yaoling Tianzun as the ancestor of Wandan Tower!

Announce to the outside world that Wandan Building is the true orthodox alchemy!

The Dan League was only founded by disciples of great masters like Dan Sheng and Yao Ling Tianzun, and is a branch of the alchemy sect!

Constantly confusing the public, the origins and status of Wandan Tower and Dan League have changed from the originally clear first and second to becoming confusing! "Du Shu started with a groundbreaking analysis.

hiss--

Lu Fengzong and the other two took a deep breath.

You are so bold to say that you want to seize the legitimate status of the Dan League!

They never dared to think of such remarks!

Ma Tengyun was originally very skeptical of Du Shu, but now his eyes were filled with admiration: "You know what, I suddenly feel that Wandan Building is much more high-end, and is no worse than Dan League!"

Ling Jiangliu also sighed: "If Wandanlou's ancestor Yaoling Tianzun promotes it this way, the quality of our elixirs will be more trustworthy."

"Then the selling point of Wandan Tower is the orthodoxy of alchemy?" Lu Fengzong asked.

"That's right." Du Shu nodded.

"Very good!" Lu Fengzong nodded approvingly: "Go on!"

“Whether we are orthodox in Dan Dao or not, it is not enough to just say it, we need to prove it with examples.

I read the information about Danmeng yesterday.

They have an alchemy peak called Tianqing Peak. Although the peak master Rao Baoyue is a genius in alchemy, the disciples he recruits are all ugly.

Arrange the disciples of Wandan Tower to go to Dan League with great fanfare to challenge the disciples of Tianqing Peak.

Then, they will spread the news that 'Wan Dan Lou defeated Dan League', proving that Wan Dan Lou is indeed the orthodox Dan Dao!" Du Shu added.

"Huh?" The eyes of Lu Fengzong and the other two lit up at the same time. This was indeed a simple and safe idea to suppress the Dan League!

"Not bad!" Lu Fengzong nodded.

“There is still a certain gap between Wandan Building and Danmeng in terms of elixir categories.

Without good product support, the brand story cannot last long.

So catch up as soon as possible.

Internally, adjust the alchemist growth system, improve the treatment of outstanding alchemists, and use huge rewards to encourage them to research new elixirs!

Externally, we vigorously collect special elixirs.

There are many alchemy forces in the Linghuang Realm. The reason why those small and medium-sized forces can survive is because they have special elixirs and have retained their customer base.

Try to recruit these forces, expand our team of alchemists, and get the elixir recipe.

If they disagree to be recruited, they will be bought, traded, or coerced or bribed. In any case, the elixir recipe must flow into Wandan Building.

I believe that in a short period of time, our products will be comparable to Danmeng.

Once the alchemists develop special elixirs, it won’t be a foolish dream to surpass the Alchemy Alliance! ” Du Shu began to plan the product categories.

“These forces are very stubborn and will not join us.

If we force it, our already bad reputation will be further deteriorated, and even intensify the conflict with the whole world!" Lu Fengzong reminded.

Du Shu said: "If the reputation is not good, then change it!

All robbery and looting activities were abolished, disciples' words and deeds were restrained, and the disciples of the evil sect were prohibited from committing crimes and slaughtering people.

And do more good deeds that others can see.

The price of bitter pills in the world has been high for a long time. Without the influence of bad deeds, we can deal with these alchemy forces and do some promotional activities after the success. People in the world will not stand up for them, but only remember our good deeds! "

"If we do as you say, won't we become a famous sect?" Ma Tengyun frowned and said, "Besides, annexing other sects is also an important source of assets for the sect. Losing this income will be a huge loss!"

Du Shu waved his hand and corrected, “A famous family is no worse than a demon family. Even if you are labeled as a famous family, you don’t have to feel inferior!

As for profits, there is no need to worry. Capital can make money much faster than robbery.

Once we take over 40% of the medicinal pill market, our current profits will be completely exceeded.

After you have acquired all the elixir recipes in the world, it won’t be too late to resume those businesses!”

"That makes sense!" Lu Fengzong agreed deeply.

“Then there was the change in Danpu’s business model, the introduction of a membership system, and the development of various marketing activities.

I won’t go into details about the specifics, but the meaning behind it is to enhance customers’ sense of belonging, cultivate their consumption habits at Wantanlou, and accumulate loyal customers!

To sum up, let's proceed in three steps:

First, tell the brand story of Wandanlou well;

Second, expand high-quality elixirs and improve core competitiveness;

Third, do a good job in store marketing!

According to optimistic estimates, it can take up 30% of Linghuang’s medicine market in half a year!

Within a year, we will get 40% of the market share!" Du Shu said the plan in a loud voice.

A clear and steady development path was laid out before Lu Fengzong and the other two. They suddenly felt that the future of Wandan Building was bright.

"Manager Du, I'm relieved to leave Wandan Tower to you! By the way, I still don't know where Manager Du is from?" Lu Fengzong asked puzzledly.

"The boss hasn't found out Du's background, right?" Du Shu laughed.

“I really didn’t find anything!” Lu Fengzong nodded honestly.

"You really can't find anything in Linghuang! Because I'm from the Northern Spiritual Realm!" Du Shu explained: "I'm tired of doing business in the Northern Spiritual Realm, so I came here to do business in Linghuang!"

The three of them suddenly realized what was going on. No wonder there was no such person, because there really was no such person!

"Manager Du, do you have any grudge against joining the Demon Sect?" Lu Fengzong said with a gentle smile.

"Mr. Du has business in his mind and likes the process of expanding his business. Wandanlou is just right for me!" There was no resistance on Du Shu's face.

"Okay!" Lu Fengzong said in a loud voice, "Have a banquet tonight and let everyone get to know Manager Du!"

"Thank you, boss!" Du Shu bowed.

Ma Tengyun also admired Du Shu very much.

Du Shu's insightful remarks had already convinced him, and he said kindly: "Manager Du has a broad mindset, which really opened my eyes!

The new generation is better than the old one, and suddenly I feel old!

Come on, I'll take you to visit the Wandan Building, get to know the situation, and meet the heads of each hall.

Then clarify your specific plan and implement it as soon as possible! "

"Okay!" Du Shu readily agreed, said goodbye to the boss, and followed Ma Tengyun to Wandan Building.